The White Prince Story

“We care about what we grow, how we grow it, and everyone who is touched by our production and products.”

White Prince is 100% Australian family owned.

For four generations we have been focused on knowing everything about quality mushrooms.

With more than 50 years’ experience in mushroom production, we have developed technology in all aspects of mushroom growing’

“We farm the goods, we have a physical role within the growing process. We travel the world to gain market intelligence in all areas of our business as we are committed to continuous improvement.”

From compost to farms to distribution, from mushrooms to technology.

The Tolson family have invested millions into the mushroom industry, an industry that can claim to be the most advanced and the third largest horticultural industry in Australia.

We have a commitment to service, this starts within the Group and extends to the customer.

 With over 200 years’ experience from our White Prince Board members, Chairman Haitham Ghantous and General Manager Matthew Fensom, customer service is forefront of our team.