Our Board of Directors
White Prince’s Board combines deep agricultural experience with strong business leadership.
Each member plays an active role in ensuring the company’s continued growth, innovation, and long-term sustainability.
David Keldie
David Keldie is a seasoned agribusiness executive with over 20 years of leadership experience in global food markets. During his 23-year tenure at SunRice, he held senior roles including Head of Global Sales for the Global Rice Division and led the Global Consumer Markets division. He also served as interim CEO of SunRice in 2022, overseeing a critical leadership transition, and contributed to corporate governance through domestic and international board roles.
Following his retirement from full-time executive responsibilities, David continues to serve as a strategic advisor to SunRice and is part of Bain International’s external advisory panel. In 2024, he was appointed Chairman of White Prince Produce and Elf Farm Supplies, bringing global agribusiness expertise and strategic oversight to White Prince’s board.
Kevin Tolson
Kevin Tolson is a board member with deep expertise in mushroom production and agribusiness operations. He brings a strategic focus to ensuring effective leadership, operational excellence, and innovation across White Prince’s supply chain. Alongside his role on the board, Kevin and his team supply nearly 50% of all mushrooms to White Prince, a responsibility he manages with a commitment to quality and continuous improvement.
Kevin is dedicated to ongoing professional development and industry innovation, drawing insights from international industry connections and advanced business programs. His focus on operational efficiency, strategic growth, and innovation ensures White Prince remains at the forefront of the Australian mushroom industry.
David Tolson
David Tolson holds a Bachelor’s degree in Business with a major in Land Economics and has a long history of leadership within the Australian mushroom industry. He is Chairman of Sylvan Australia and serves as Treasurer and Director of the Australian Mushroom Growers Association, having previously held the roles of Chairman and NSW State Director. David is also a director of White Prince Produce and Managing Director of Tolson Transport, where he pioneered Performance Based System solutions to improve productivity in road transport.
David has a proven track record in operational strategy, business efficiency, and industry development. He has previously acted as Interim General Manager for White Prince Produce, implementing strategic operational improvements, and is leading plans to establish an organic, CO₂-neutral mushroom farm in 2027.
Robert Tolson
Robert Tolson is the Owner and Managing Director of Primary Harvest, producing approximately 28 tonnes of mushrooms per week, with over 95% of the harvest supplied to White Prince. He also serves as a director of Sylvan Australia, Australia’s largest mushroom spawn company, and holds shareholder and director roles with White Prince and White Prince Markets. With 43 years of experience in mushroom cultivation, Robert enhanced his expertise through advanced studies in mushroom production at Penn State University.
Robert’s extensive industry knowledge and operational leadership have been instrumental in White Prince’s growth. He is focused on driving quality, innovation, and sustainable production practices, ensuring White Prince maintains its reputation as a trusted supplier in the Australian horticulture market.
